On our site www.assetlife.co.uk we may collect and process the following data about you: Information that you provide by filling in forms on our site www.assetlife.co.uk. This may include information provided at the time of applying for a product, posting material or requesting further services. We may also ask you for information when you report a problem with our site. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. Details of transactions you carry out through our site and of the fulfilment of your requirements. Details of your visits to our site including, but not limited to, traffic data, location data, web logs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
WHERE WE STORE YOUR PERSONAL DATA.
USES MADE OF YOUR INFORMATION.
We use information held about you in the following ways: To ensure that content from our site is presented in the most effective manner for you and for your computer. To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes. To carry out our obligations arising from any contracts entered into between you and us. To allow you to participate in interactive features of our service, when you choose to do so. To notify you about changes to our service. We may also use your data, to provide you with information about goods and services which may be of interest to you and we may contact you about these by post, telephone or email. If you are an existing FIP holder, we will contact you by telephone or electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject supplied to you. If you are a new to us, and , we will contact you by telephone or electronic means.
DISCLOSURE OF YOUR INFORMATION.
We may disclose your personal information to any member of our group, which means our subsidiaries, as defined in section 736 of the UK Companies Act 1985. We may disclose your personal information to third parties, only in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. If Asset Life or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of Asset Life, our FIP holders, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and risk reduction.
LAWFUL BASIS FOR PROCESSING YOUR PERSONAL DATA
Depending on your relationship with us, we may process and store your data on the grounds of one or more of the following:-
The other lawful basis upon which we process and store your data can be described as follows:
‘Necessary for the purpose of legitimate interests pursued by the controller or a third party except where such are overridden by the interests, rights or freedoms of the data subject’.
We will retain your data for as long as we deem our services to be of interest, but in any event for no more than  years after the end of the year in which we last interact with you. Should you wish to have your information amended or removed at any time, please contact us. Where we can comply with your request and have no legal grounds for refusal, we will.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by contacting us at email@example.com. Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
ACCESS TO INFORMATION.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.
THIRD PARTY LINKS ON OUR WEBSITE
Our website may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
We digitally record all telephone conversations.
RIGHT TO COMPLAIN
You have the right to make a complaint about any aspect of our data handling and/or usage. Any complaint should be directed to the General Data Protection Compliance team via firstname.lastname@example.org, in the first instance.
You also have the following rights: